CASE STUDY:
Online Fitness Coach
INDUSTRY
Fitness
WEBSITE
@liftwithcaitlin
CLIENTS GOALS
Photos
SHOOT LENGTH
4 hours
The Brief
Natasha contacted me because she wanted to host a half-day fitness photoshoot for a group of women to celebrate their completion of an 8-week challenge with their online coach. The photoshoot theme will be empowerment and body confidence, and I was to photograph various poses with functional weights and body confidence poses.
Words from Caitlin, the personal trainer
The ladies have been working with me for between 1 and 4 years. Little to no experience in the gym, struggling with the pressures of careers, mum life and taking care of their mental and physical health. They lacked confidence in all areas of life. They didn’t enjoy clothes anymore, didn’t spend time or money on themselves, and fell for fad diets and exercise programmes. Now, they lift several times per week and have dropped several dress sizes whilst still enjoying the food they love. The shoot was a major milestone in their confidence journeys, not only to show off their physical changes. But also do something they wouldn’t have had the confidence to do prior. Wearing bright gym wear, posing, and showing off what their bodies can really do.
The Challenge
One of the main challenges was positioning the lights correctly in certain areas of the gym due to the presence of mirrors and potential reflections. I aimed to avoid having the lights and also my reflections in shots.
The Solution
The solution was to find the right positions, which could take up to 10 minutes to figure out. I used one person for test shots so everyone wasn’t waiting around.
The Results
Five high-resolution edited photos were included for each person.
Additional photos were available to purchase.
Behind The Scenes
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