The Brief

Julia, with her vibrant personality and dedication to fitness, is launching her online fitness coaching business. She wanted a fitness branding photoshoot to showcase these qualities and inspire and motivate her potential clients.

We aimed to highlight her strength and expertise in various exercises and reflect her warmth and approachability, ensuring her brand resonates with potential clients.

Julia wanted two different locations to add a variety of looks. The first was outdoors in a park, and the second was in my home studio in North London.

The Challenges

We encountered a few minor challenges while shooting in the public park. One issue was the presence of people in the background, which we addressed by either waiting for them to move away or changing the shooting angles to avoid capturing them in the background.

The weather was quite unpredictable, but luckily, we noticed clear blue skies and decided to start the photoshoot in the park. Julia wanted to capture the blue skies in a few of her photos, which we managed to do.

The Results

We successfully captured a range of stunning visuals for Julia’s Fitness Branding Portraits. I delivered 50 high-quality photos, including various shots of Julia performing fitness exercises and poses, as well as portraits.

I also provided Julia with a 25-second banner video for her website and 6 vertical video clips to use as Instagram reels.